The boss of you : everything a woman needs to know to start, run, and maintain her own business
Seal Press, 2008
Summary(Publisher’s Weekly Review) :
Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the “Big Questions”: what are you really selling? Who is your target audience? How should you best package your business’s public image?
This book was written by 2 real women. As opposed to…I don’t know manufactured women? I’m sure you’ve seen those (great quote from the book) “frilly pastel books for ‘girl’ entrepreneurs” that just don’t t seem to naturally have that X-chromosome-y type of voice. Well their voice is girlfriendy but authoritative. And they’ve got a blog too! Which I’ll promptly be recommending to my lil’ sister who is starting her own business. This one looks like a truly good find. Check it out!